We're true innovators driven by the relentless pursuit of challenging what’s possible.
Our story began out of necessity—no shortcuts, no safety nets, just pure determination to create something exceptional. Like the warrior who whispers to fate, 'I am the storm,' we didn’t just face challenges; we became them, relentlessly turning bold ideas into reality.
At BrainiacLabs, there’s no single market we focus on. Our innovations span a vast range of industries, from footwear and coffee to barbecues, surfboards, and bioplastics. Whether it’s prestige fragrances, personal grooming, cutting-edge survival gear, or premium spirits like gin, we’re always adapting and creating for the next challenge. Each project starts with a problem and ends with a solution—one that works across multiple sectors, delivering real-world value. Our versatility is what sets us apart.
The innovations we develop are more than just ideas—they’re breakthroughs. Award-winning, practical, and grounded in market-first technology, each product or material we work on makes a tangible difference. Whether it’s enhancing daily life or contributing to environmental betterment, our creations are built to endure, with a lasting impact that stretches far beyond the surface.
At the core of BrainiacLabs is Rob Falken, the visionary founder whose passion for innovation and environmental sustainability drives every project. With over 100 patents to his credit globally (and counting), Rob has brought numerous game-changing innovations to life, collaborating with some of the greatest minds in science and business. From invention to sourcing and supply chain management, he has invented some of the most disruptive material technologies used across various consumer product markets, further solidifying his reputation as a forward-thinking innovator.
A native of San Diego, California, Rob has a lifelong obsession with surfing, inventing, and challenging the status quo. He started his own surfboard wax manufacturing business at the age of 18. All formulations and R&D were conducted by Rob himself, and the result was a company with global product distribution that was acquired after five years in business.
Since then, he has co-founded and managed a handful of successful ventures as an inventor and entrepreneur.